Digital

Analytics and strategy

Before developing digital products, it is important for us to carry out analytical work - it is important to understand what the problems exist and how the product should solve them. Unlike brand analytics, when developing the site we pay special attention to user analysis

We explore the market
Current situation, Trends, market trends
We explore the product / service
The business tasks that need to solve and the current presence in Digital
We analyze users
We make their portraits, we reveal their requirements for the interface, habits
Analyze competitors
Analyze direct and indirect competitors by key parameters
Result of analytics: digital strategy formation
We will develop the most effective ways to implement the strategy and show the logic on which the project will work

Website development


When developing a website, we are guided by 4 criteria - they determine the style of our work

Clean interface
We pay special attention to user needs and clean interface - so solutions take on an easy and intuitive look.
Uniqueness of the solution
We do not work with templates - each site is a unique structure suitable for your business processes and, accordingly, an individual design.
Selection of development platforms
When creating different complexity of projects, we select technologies that satisfy all the requirements.
Readiness for growth
Prepare the site in advance for 2 things:
1. Preparing for the increase in the number of visitors.
2. Ability to add new features to the project and develop it.

Stages of site development

Start
We develop and coordinate technical tasks
Analysis
Analysis - in order to more precisely formulate goals, tasks and scope of the project
Prototype
We make a model of user interaction with the site in the form of future screens
Interesting fact!
If a visitor closes your page without really looking at it - then the search engine penalizes this site for issue. Therefore, it is important not only to make the design like to the user, but also to hook it - to make it scroll to the end, look at the pages. The user should just be able to find and buy the product you need. The right interfaces are responsible for this. We begin to work on them from the prototype Development stage and finalize it at the design stage.
Design
We work on the layout to the smallest details and adapt it to phones, tablets.
Development (Front End)
We transfer design layouts to the layout, which upon completion of work passes double quality check
1. First, the designer checks for similarity to the original layouts
2. The quality control specialist checks that the site is correctly displayed in modern browsers and on mobile devices.
Development (Back End)
We choose technologies that can solve all the tasks for different complexity.
Basic SEO optimization
Install the Metrics and Analytics counters, tools for specifying meta tags, set up redirects, robots.txt, sitemap - this will help not to get lost in the search results of the site
Integration
“Bind” the necessary services and systems
Maintain and develop the site