Branding

Our mission is launching of functional and intelligible products that solve the challenges of your business, evoke the necessary emotions. The basis of all our initiatives is the descriptive plane of the brand / Deep analysis enables us to clearly define the goals and tactics..

Method of brand development

Analytics / Strategy
Analytics is the foundation for building a brand - without analytics, all subsequent work is conducted at random
Visual system
Logo and brand identity design. We develop a unified system for visual communication with the consumer.
Trademark Registration
We will take all the trouble to get a certificate of state registration of TM
Packaging
We will develop an eye-catching design that will deliver the necessary message to the customer and will ensure repeated purchases.
Brandbook drafting
We systematize the branding guide for your colleagues and contractors. This guide will help you to avoid communication problems such as unreadable fonts and various questions such as “which color to choose”
Site
And other Digital products, which are key elements of brand communication with the consumer
Brand management and development
In details

Analytics and strategy

Preliminary analysis enables us to clearly define the objectives and further tactics during all stages of the brand’s life cycle for developing a unique style and tone of communication with the consumer.

We conduct a market research
Current situation, Trends, market trends
We explore the product / service
We collect information about your product, current business processes
We study your consumers
We identify the target audience: their motives, character, drivers, barriers
Analyze your competitors
Analyze direct and indirect competitors by key parameters
Result of analytics: Brand positioning
Brand positioning includes clearly articulated information about the brand image - its values, character, vision of the future, consumer motivation.

Visual systems

Or, more simply, “Corporate Identity”, however we follow a systematic approach even in such a creative field. For simplicity of understanding, we have separated the logo from the system design :

Logo
First of all it is a tool. Thе more coherent it is, the easier is the further work with the brand. When the logo is being developed, we use our own check sheets to measure the functionality of the logo.
System design
We go a step beyond traditional marketing collateral. We develop a single design system that can be adapted to any new formats and media without losing its identity.
Trademark verification and registration
Trademark is a copyright object and its registration will protect you from plagiarism. The first step of registration is to check for already registered trademarks and pending applications don’t look too similar. In order to prevent registration of more than one similar trademarks, after filing the application, a state examination has to be held (takes 10-12 months). For filing, examination of the application for registration of a trademark (in the case of a positive examination decision), payment state duty. We pay great attention to checking the trademark to avoid you losing your budget.
Packaging
Packaging
“How to make my product stand out and how to make sure it will impress a consumer?” These are the regular business challenges that TolTol studio specialises in solving by creating an effective visual solutions for your product. The task of creating a remarkable design is complex; It has not only outshine the competitors’ products, but be in line with the current positioning, preferences of the target audience and market characteristics. We have a high attention to details at all stages and we always keep in mind how the packaging will look in a living environment.
Brand Book
Brand Book
Brand book is a powerful tool for controlling brand quality, and it also helps to avoid mistakes in building and developing a brand. In this document we gather and break down all information about a brand such as description (mission, positioning) and visualization (fonts , colors, requirements for building brand carriers) to ensure that even a new employee joined your company will find it easy to comprehend. Creating a brand book is always the final stage of brand development, from the developed design TolTol studio specialists create a package of documents for the further management and development of the brand.